Olympic Games Coca-Cola Self-Service Drinking NFC Keychain

The Paris 2024 Olympic Games set a new benchmark for how global sporting events can integrate smarter, greener, and more engaging fan experiences. As part of its push toward digital innovation and sustainability, the organizing committee sought a seamless solution to manage on-site membership privileges—specifically for Coca-Cola’s premium “unlimited drink access” program inside the Olympic Park.

To support this initiative, DTBRFID supplied custom-designed NFC desfire wooden keychains, an eco-friendly and visually distinctive form factor that aligned perfectly with the event’s environmental values. Unlike traditional plastic cards, these wooden badges offered a tactile, premium feel while maintaining full RFID performance, durability, and security.

Each NFC desfire wood keychain was pre-encoded to authenticate users instantly across multiple Coca-Cola self-service beverage stations scattered throughout the Olympic venues. Visitors simply tapped the wooden keychain on any dispenser, and the system validated membership privileges in less than a second. No app, no QR code, no waiting—just an effortless, contactless experience amid the excitement of the Games.

The result was a highly efficient membership program that delighted attendees and reduced operational friction. Drink stations automatically recognized authorized users, enabling instant and unlimited beverage access with a single tap.